Tag Archives: car lifestyles

Romantic Drives in San Diego

Romantic Drives in San Diego

Before you know it, Valentine’s Day will be here, and you might find yourself in desperate need of a few ideas on how you can spend and celebrate the day with your loved one. The team at Convoy Auto Repair is here to help, as we think a romantic drive along the beautiful California coast is the perfect way to spend your day. Here are some of the most lovely and romantic drives in San Diego and Southern California:   Sunrise Scenic Byway: The name of this 24-mile road trip through East San Diego County says it all. Bask in the glow of the sun, while you travel through Laguna Mountain Recreation Area and along the Pacific Crest National Scenic Trail in the Cleveland National Forest. Ortega Highway Mountain Escape: During the winter months, you will find yourself transported to a winter wonderland, as you drive past canyons, forests, hillsides, and even boulders dusted with a light blanket of snow. Rim of the World Scenic Byway: If the name alone isn’t enough to p ... read more

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How Cars Are Marketed to Different Lifestyles

How Cars Are Marketed to Different Lifestyles

The type of car you drive has dictated a part of your status, personality and lifestyle since cars became mainstream in America, and car marketers know this. Cars are marketed to different lifestyles for exactly this reason, and just how marketers go about this task is a peek into the different lifestyles themselves. While there are many logical reasons behind the types of cars we buy, car buying is also highly emotional as few other things we buy say as much about us as our cars do. Car marketers do a great job of knowing their intended audience and tend to hit the nail on the head when it comes to presenting a specific car to a specific lifestyle. Here is how different types of cars are marketed to different lifestyles: Trucks: Ah, the truck. At least here in America, the truck will probably always be marketed towards the rugged, manly, git-r-done types. A huge part of this is because trucks are the workhorse of all vehicles, and those in those rugged, manly, git-r ... read more

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